B2C Channel Public Relations Webinar 
ConversionXL
JUNE 25, 2021
Use a variety of marketing channels and content formats to create a stream of attention, expand your reach, and connect with customers at each stage of the buyer’s journey. Leveraging different channels further embeds your product into your target community and positions your company as an active and present resource in your target market.
www.rocketwatcher.com
NOVEMBER 8, 2010
I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well.
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