Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?
ConversionXL
MAY 22, 2017
Siebel took off the most important features from the Database Marketing Systems and combined them with contact management solutions software. Andrew Chen explained this as the Law of Shitty Clickthroughs. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” Et voilà: the first CRM. Image Source.
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