Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?
ConversionXL
MAY 22, 2017
Siebel took off the most important features from the Database Marketing Systems and combined them with contact management solutions software. Andrew Chen explained this as the Law of Shitty Clickthroughs. When Larry Ellison rejected his idea, he left Oracle and created his own company. Et voilà: the first CRM. Image Source.
92 
Let's personalize your content