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Why This Startup Teaches Everyone to Code + a Framework to Find a CTO

View from Seed

Why Vin decided to pivot the business (read: launch a second startup) and what he learned going from B2C to B2B. Or listen on SoundCloud below: The post Why This Startup Teaches Everyone to Code + a Framework to Find a CTO appeared first on NextView Ventures. You can subscribe here. Listen to episode 10 on iTunes: bit.ly/TractionPodcast.

CTO Hire 120
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. Where do you start?

Marketing 120
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Product-Led Growth (PLG) For Startups

Mucker Lab

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Product 78