Marketing Metrics 101 for B2B Startups
www.rocketwatcher.com
NOVEMBER 8, 2010
I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss.
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