Digital Design & User Experience Best Practices: Happiness + Profits!
Occam's Razor
JUNE 11, 2014
Zappos has great return conditions and very good customer service. That gets it xx million customers. But if they decided not have a Motel 6 experience, rather step up to a Hilton, or God forbid the Four Seasons, could they have xxx million customers (and improve margins while they are at it)? From B2C to B2B.
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