Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.
Cracking the Code
OCTOBER 10, 2008
The CLTV is the net present value of the recurring profit streams of a given customer less the acquisition cost. Together, CMRR, Cashflow, Churn, CAC, and CLTV make up the “5 C’s of SaaS Finance. A profitable business will have a positive CLTV. a 70% Gross Margin and 10% each of R&D and G&A costs. Philippe Botteri.
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