B2C Demo PR Product Development 
VC Cafe
JULY 15, 2021
As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. If you build it, will they come? Unfortunately not.
ConversionXL
JUNE 25, 2021
Understanding how your product launch fits into the bigger picture will help you discern: How to build awareness in the introduction stage (this strategy will vary based on product type, industry, target audience, etc.) X demos booked in introduction, X revenue in growth). The key to success is consistency.
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