VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. As Peter Yang puts it in “Why Community-Led Product Development Wins’: Announce your product early and invite interested customers to join an online community (e.g.,

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

FEBRUARY 10, 2021

Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. How do some of the most successful SaaS companies approach their demos? In this article, we’ll look at some of the most important components of running a successful demo and what to consider when creating yours.

Product 120

Product B2C B2B Email 120

ConversionXL

JUNE 25, 2021

Understanding how your product launch fits into the bigger picture will help you discern: How to build awareness in the introduction stage (this strategy will vary based on product type, industry, target audience, etc.) X demos booked in introduction, X revenue in growth).

Product 96

Product Social Media Audience Software Review 96

ConversionXL

NOVEMBER 29, 2018

But rather than spending marketing dollars on expensive, bottom-of-funnel ad buys—or on content that attempts to explain the value of a product—a product-led strategy lets consumers create their own “Aha!” Consumer psychology also suggests why product-led strategies may enjoy more success : Endowment effect.

Customer 119

Customer Conversion Acquisition B2B 119

Steve Blank

NOVEMBER 5, 2009

It should go without saying that this post is not advice, nor is it recommendation of what you should do, it’s simply my observation of how companies using Customer Development positioned themselves to successfully raise money from venture investors. Is there a profitable business model? Can it scale?” Great post! Progress is the same.

Customer Development 264

Customer Development Developer Customer Silicon Valley 264

Software By Rob

AUGUST 18, 2010

But a more important question to which I don’t have a good answer is whether the Free/Premium strategy leads to better or worse product development. If you offer a product for free you get more users and more feedback on your product. But is it the right data? Justin #14 Eugene Mandel on 08.18.10 85 André-F.

Software Review 78

Software Review Software Revenue Cofounder 78