How to Generate More Sales From Your Email Marketing Campaigns
ConversionXL
OCTOBER 21, 2012
Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Sender name. Sender Name: Another important aspect to test in your email campaigns is the sender name. Here we see a B2C example of segmentation by need: Example of landing page segmentation for B2C.
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