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How to Get Started with Google Tag Manager (Part 1)

ConversionXL

Deploy custom HTML tags that break something on the site, but there’s inadequate analytics alert setup or not enough QA to detect it for a long period of time. If they’re not named properly, you’ll run into organizational issues. Failure to discard or disable non-used tags. Eventually, you might have hundreds of tags.

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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

Here are some examples where you see structured data on the SERPs: Knowledge Graph: the upper right box that shows up in search results for company name searches or brand searches. MicroData , as defined by Wikipedia, is a WHATWG HTML specification used to nest metadata within existing content on web pages. The Three Schema Formats.

SEO 28
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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Sender name. Sender Name: Another important aspect to test in your email campaigns is the sender name. The most common sender names include the actual name of a person within your company or the name of the company itself. These include: Subject line. Day of the week to send. Time of the day to send.

Campaign 111
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JavaScript vs. Python: Which Should Marketers Learn?

ConversionXL

JavaScript for SEO, PPC, CRO, and analytics. Specialists in PPC, SEO, CRO, and product marketing benefit heavily from learning JavaScript. Use Google Ads scripts to automate PPC campaigns. Uploading scripts to Google Ads is a JavaScript feature that gives a huge advantage to PPC managers. name, location) into a variant.

Marketing 117
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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

Skills that come in handy when setting up A/B tests are HTML, CSS, and JavaScript/JQuery, as well as design and copywriting skills to craft variations. The name of the game is iterative testing , so if you were on to something, try a few iterations. Your testing tool will track when each variation converts visitors into customers.

Analytics 127
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Why (and how) you should let your customers do the advertising for you

Duct Tape Marketing

I quickly taught myself to write HTML and launched my first website, a resource for pet rabbit enthusiasts. When I first launched Hatchwise, I was still running an internet company I had started previously, called MyCustomLogo, which relied almost 100% on PPC ads to bring in new sales. I was in heaven. I was successful.

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The Crucial Components of an Online Business

Women Entrepreneurs Can

There are plenty of good website builders that you can get to grips with, yourself, and a decent no-code website builder can help you put it all together with no need to learn HTML. The web host is, as the name suggests, the company that manages the servers that the website is actually hosted on. A Good Host for Your Website.

HTML 59