Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs
www.forentrepreneurs.com
FEBRUARY 2, 2010
A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. What the sheet shows is that each customer is costing you $100 in just lead generation expense. Using low cost inside sales when the touchless conversion is not possible.
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