Up and Running

NOVEMBER 12, 2018

Lots of new box companies have trouble ironing out the kinks in their process: their customer can’t easily unsubscribe, their boxes just aren’t exciting or well-curated, and more. Target market (intended customers). Creating a buyer persona puts you in the customer’s shoes to guide marketing and sales decisions. Key customers.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Up and Running

MAY 1, 2014

You’ve reviewed what a business plan is , and why you need one to start and grow your business. The company overview provides a quick review of the company’s legal structure and location, as well as some background on the company’s history if you’re writing the plan for an existing business. Who is your ideal customer?

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Up and Running

MARCH 11, 2015

As the former co-founder and CEO of two technology companies, Caroline has experienced both start-up failures and successes, and has raised close to $1 million in investment capital. You should have a good solid executive summary, you should have full financials, and that means a projected balance sheet, P&L and cash flow.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60