Up and Running

NOVEMBER 12, 2018

Lots of new box companies have trouble ironing out the kinks in their process: their customer can’t easily unsubscribe, their boxes just aren’t exciting or well-curated, and more. Target market (intended customers). Creating a buyer persona puts you in the customer’s shoes to guide marketing and sales decisions. Key customers.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 11, 2014

If you like this, go see his Shockwave Innovations blog ) Anyone that has taken an accounting class or learned basic business financials knows the interaction between key elements of a P&L (revenue, cost, expense) and a balance sheet (assets, liabilities, equity). Now let’s cover those nuances I mentioned.

Churn Rate 288

Churn Rate .Net Metrics Hosting 288

Up and Running

FEBRUARY 20, 2015

For example, if you have an eCommerce website , you’ll want to measure unique visitors, referrals, bounce rate, and similar. If you’re running a subscription business , you’ll want to track churn rate, monthly recurring revenue, lifetime value, and so on. It’s important to track this metric so that you can manage your cash flow.

Metrics 60

Metrics Burn Rate .Net Churn Rate 60

Up and Running

MAY 1, 2014

Every business is solving a problem for its customers and filling a need in the market. Who is your ideal customer? If you can show that your potential customers are already interested in—or perhaps already buying—your product or service, this is great to highlight. Describe the problem you are solving in the market.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Both Sides of the Table

MAY 19, 2018

A detailed financial model that shows your anticipated revenue, costs and profits (Income Statement) as well as your balance sheet and cashflow statements. He instructed me to call the potential customer instead and ask for a meeting. But just putting a customer reference list in a data room? It felt like heresy.

Cap Table 336

Cap Table Due Diligence Forecast Churn Rate 336

Up and Running

MARCH 11, 2015

You should have a good solid executive summary, you should have full financials, and that means a projected balance sheet, P&L and cash flow. If you don’t have any existing customers yet talk about perspective customers. That moves into the customer acquisition strategy. Are you saving them time?

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60