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FinTech Innovation Lab Launch Event – June 2, 2011

David Teten

The new FinTech Innovation Lab , an annual program run by the New York City Investment Fund and Accenture, had their launch event on Thursday night. Very enthusiastic about the potential for the NY tech ecosystem, leveraging our strength in finance. Sales cycle can often go into something like co-development.

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Is Emotion Necessary To Make More Sales?

ConversionXL

Before we look how emotion affects sales, we have to ask if emotion plays a role further up the marketing funnel – specifically for driving awareness and getting more reach. Emotional Design Influences Sales. As it turns out, yes. So it’s not enough to say “be more angry and expand reach.” image source.

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