Common B2B Challenges and How To Solve Them
ConversionXL
MARCH 17, 2021
At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. Our findings also suggested, marketing-qualified leads didn’t always convert to sales opportunities as expected. MQL cost significantly increased.
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