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The Importance of Long-Form Content for Brand Building

The Startup Magazine

In a world full of 500-word blog posts, long-form content is a refreshing break from the norm, a way to really engage with your audience, and a chance to show off some professional skills. There are plenty of benefits of writing long-form content on your blog. Photo by Perfecto Capucine on Unsplash.

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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

You’d think conversion optimization and SEO should play together nicely, right? There are issues that I’ve heard marketers bring up where there can be a conflict between CRO and SEO. In addition, in silo’d teams or with limited budgets, there can be tradeoffs and decisions to be made between investing in CRO or SEO.

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