View from Seed
FEBRUARY 27, 2019
Talk me through the inception of Janji and the basis for your business model. We travel to locations, for example Bolivia, and work with artists and makers there to design apparel. You not only bring employees, but you also bring along Janji customers, right? This interview has been edited for length and clarity*.
A Smart Bear: Startups and Marketing for Geeks
JULY 19, 2010
No wait, I forgot, actually the question is: What happens when employee #2 makes off with your code and roadmap and marketing data and customer list, moves to Bolivia, and starts selling your stuff world-wide at one-tenth the price? Just on the basis of these advisors, Hiten will get hundreds if not thousands of customers.
Startup Professionals Musings
AUGUST 22, 2018
Even the venerable McDonald’s failed to recognize that in Bolivia, their price per meal was off the charts compared to indigenous alternatives. These factors can totally change your customer value proposition, or your cost of doing business in that geography. Evaluate local transportation, energy, and financial services.
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