ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Demand generation vs. lead generation: Critical differences.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

YoungUpstarts

MAY 8, 2014

Sometimes that sabotage might cost you ‘only’ a customer or a sale… but over time, a few customers here and a few dollars there can lead to your closing your doors forever. And when you’re bootstrapping a business, a mistake can be even more costly than not leveraging a chance for advancement. Holding resources in reserve.

Technical Review 254

Technical Review Entrepreneur Florida Cofounder 254

YoungUpstarts

DECEMBER 1, 2013

Hoping that sales will get better or that conditions will improve is the wimp’s approach. And when you’re bootstrapping a business, a mistake can be even more costly than not leveraging a chance for advancement. Those words are most often uttered by small business owners in reference to marketing. Her reasoning?

Florida 182

Florida Cofounder Tampa Hiring 182