Startup Lessons Learned

SEPTEMBER 7, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. Ive been talking to the folks at [a very good VC firm] about helping them with a new venture. Amazon PostRank

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

SEPTEMBER 12, 2008

You might get a bunch of inbound emails from other press and partners, and all of these things can contribute to a feeling that you’re on your way to getting tons of traffic. It’s easy to overestimate the impact of this kind of traffic because it just feels good to have your name and company featured. It strokes your ego.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

MARCH 13, 2009

Establish credibility with potential partners. You need to combine your product with others, and this requires partners like OEMs or system integrators. A marketing launch can help you get in the door with those partners, if youre having trouble getting their attention. Start with a five-dollar-a-day SEM campaign.

San Francisco 168

San Francisco PR Lean Early Stage 168