Brazil, Direct Marketing and Metrics

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Brazil

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

APRIL 30, 2009

And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. We had been outsourcing an important part of our demand creation strategy – packaging – to an outside agency without having the expertise to judge or manage the results.

Sales

Sales Silicon Valley RSS Las Vegas

Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The actual goal here is really to increase the main metrics – the amount of money it generates and the amount of traffic it gets. He runs that as a passive income stream, so that’s another strategy, especially if you already understand direct marketing and that’s your business. It’s entirely up to you. Increase traffic.

Technical Review

Technical Review Software Review Prospectus Audience

StartUpRoar

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Transcript And MP3 Of My $180,000 Website Flipping Presentation

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