Website Ads are Not a Revenue Stream for Startups
Startup Professionals Musings
MARCH 12, 2012
One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. Unless you live in this world every day, you are probably as confused as I was by the different advertising models, so let me outline the common ones: Pay per click (PPC).
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