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The LeanLaunch Pad at Stanford – Class 4: Customer Hypotheses

Steve Blank

This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) The Business Model Canvas is a great way to diagram it out. Most importantly their model of the customer began to evolve.

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The LeanLaunch Pad at Stanford – Class 2: Business Model Hypotheses

Steve Blank

By now the nine teams in our Stanford Lean LaunchPad Class were formed, In the four days between team formation and this class session we tasked them to: Write down their initial hypotheses for the 9 components of their company’s business model (who are the customers? Their business was a robot lawn mower. in Control Systems.