Business Model Churn Rate Exit Strategy Forecast 
Up and Running
MAY 1, 2014
Your business plan isn’t complete without a financial forecast. If your business model (i.e., “how If you are raising money to start or grow your business, you need to include the details of what you need in the executive summary. They are the drivers of growth for your business model and your financial plan.
Up and Running
NOVEMBER 12, 2018
Defining the problem you’re trying to solve is an important part of your business plan because it’s the first place where you’ll demonstrate that idea is viable—that you can actually make money with your business model and idea. Share of the Market (SOM) : Your SOM is who you will reach in your first few years of business.
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