Business Model Customer Development Nebraska Product 
Steve Blank
APRIL 4, 2011
Last week the teams were testing their hypotheses about their Value Proposition (their company’s product or service.) This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.)
Steve Blank
MARCH 15, 2011
By now the nine teams in our Stanford Lean LaunchPad Class were formed, In the four days between team formation and this class session we tasked them to: Write down their initial hypotheses for the 9 components of their company’s business model (who are the customers? what’s the product? what distribution channel?
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