Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.
Cracking the Code
OCTOBER 10, 2008
You validated our business model and added huge value to our efforts. However, as we know from the cable industry, subscription businesses can be very profitable over time. To answer the second question and make sure you are building a profitable business, the key indicator to look at is the Customer LifeTime Value (CLTV).
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