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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

Hands-on startup advice for emerging entrepreneurs. At the time of its launch, the name “cisco” was also confusingly similar to SYSCO, the $20B food distribution company. As we morphed our business model at Expertcity, we needed a name for the technology we had begun to license to large enterprises. infoChachkie.

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