Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You
infochachkie.com
DECEMBER 5, 2011
Hands-on startup advice for emerging entrepreneurs. Our name was so disconnected from our business model that we were in the midst of a protracted and expensive name change initiative (along with a small army of consultants), at the time we sold Expertcity to Citrix. Note: All of my advice in this blog is that of a layman.
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