No Plan Survives First Contact With Customers – Business Plans versus Business Models
Steve Blank
APRIL 8, 2010
He said, “After we graduated we took our great idea, holed up in my apartment and spent months researching and writing a business plan. We even entered it in the business plan competition. Then they had a five-year P&L statement, balance sheet, cash flow and cap table. It was an exquisitely crafted plan.
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