Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Figuring this out takes time, and few entrepreneurs have the patience to wait it out, because the business plan does such a good job of explaining what customers are going to think.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. Certainly venture-backed startups don’t have this luxury – every business plan has a model in it. So far, so good.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Startup Lessons Learned

DECEMBER 14, 2009

A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? Startup founders need to use their own judgment to ask: which is the riskiest assumption underlying my business plan? Founders struggle with this question.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

FEBRUARY 12, 2009

Having worked with dozens of founders over the past few months, I think I can safely say, without naming any names, that most of us are not too clear on what were talking about when it comes to markets. Founders are constantly being barraged by incoherent and contradictory advice. Is a market a set of paying customers?

San Francisco 89

San Francisco Continuous Deployment Ruby Lean 89