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It's a startup, not a spreadsheet

Startup Lessons Learned

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. Certainly venture-backed startups don’t have this luxury – every business plan has a model in it. So far, so good.

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Lessons Learned: Don't launch

Startup Lessons Learned

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Figuring this out takes time, and few entrepreneurs have the patience to wait it out, because the business plan does such a good job of explaining what customers are going to think.

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Business ecology and the four customer currencies

Startup Lessons Learned

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). This is the simplest ecosystem and simplest driver of growth.

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Lessons Learned: What is a market? (a guide for hackers)

Startup Lessons Learned

In fact, you cant go through traditional channels at all. One can see how it ripples through the entire business plan. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.