Remove Business Plan Remove Channel Remove Continuous Deployment Remove Viral
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Business ecology and the four customer currencies

Startup Lessons Learned

Thus, business ecology is concerned with both ecosystem design and finding a driver of growth for that ecosystem. In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. They’re off to cross the chasm. As soon as possible!&#

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Lessons Learned: Don't launch

Startup Lessons Learned

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Figuring this out takes time, and few entrepreneurs have the patience to wait it out, because the business plan does such a good job of explaining what customers are going to think.