Business Plan Hiring SEM Workshop 
Startup Lessons Learned
SEPTEMBER 8, 2008
So one of the first things we did was to hire an Oracle expert and get to work. Some combination of the dot-com crash and a just terrible business plan prevented us from having to take our scalability problems to the next level. I was building a new startup in 1999, and wanted to do it right. Amazon PostRank
Startup Lessons Learned
MARCH 13, 2009
Figuring this out takes time, and few entrepreneurs have the patience to wait it out, because the business plan does such a good job of explaining what customers are going to think. The problem is that customers dont read your business plan. Start with a five-dollar-a-day SEM campaign. Dont scale. Great article.
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