Are You Losing Money by Staying Too Niche?
YoungUpstarts
MAY 13, 2014
These two childhood friends saw how busy and exhausted new parents were and identified the need for a convenient way to purchase diapers. In 2010, Diapers.com brought in an estimated $300 million in revenue. No matter how underserved or neglected, focusing on a too narrowly defined customer base could hurt your business.
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