Is Your Start Up Idea Gold or Goop?
Austin Startup
AUGUST 17, 2017
Assuming that your idea and business plan can generate value (consumer surplus), you still may have a lot of trouble finding people who want to buy it because the switching cost still exceeds the marginal benefit. That is roughly several gazillion dollars today (in Zimbabwe). I’m going to use a lot of those terms here.
Let's personalize your content