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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Offline sale – typically. Woo your customers.

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