37signals.com

DECEMBER 5, 2011

I definitely agree you shouldn’t get caught up on the URL , as there are endless ways of getting a good url to relate well to your biz or product. However, I do think a good amount of thought should be put in to the name of a product or biz. . it should relate to your product directly or indirectly. 27 Apr 10.

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Product Name Naming Product Software Review 44

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Chad Sanderson – The Statistical Pitfalls of A/B Testing. 14k customers at unbounce -> 14 groups/cohorts.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 19, 2017

Chad Sanderson, the Experience Optimization Manager for Subway, creates an analogy for how the centralized model is set up: Chad Sanderson, Subway. As Chad Sanderson explains below, if your company is small, you may want to choose the model that works best within your budget. Chad Sanderson, Subway.

Chad 90

Chad Analytics Technical Review Framework 90

ConversionXL

APRIL 3, 2019

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Conversion/Optimization teams might become a nightmare for marketing and product teams. Chad Sanderson: “Aligning Experimentation Across Product Development and Marketing”.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114