CXL Live 2018 Recap: Top 5 Lessons from Each Speaker
ConversionXL
APRIL 3, 2018
They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters.
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