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Speed Up Your Business Growth Through Experimentation

Duct Tape Marketing

Time in the second square we're on behalf our conversation, right? Andrew Warden (05:09): Channel, I got you. I can tell you that this year, this past year we made significant, I mean incremental significant and material investments into large scale paid campaigns. We think that BEC, which is a new channel, right.

SEO 82
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Grow Your Business Faster Through Experimentation

Duct Tape Marketing

That half our conversation, right , it's an online visibility management SaaS platform that is used by millions of marketers worldwide, including this one. John Jantsch (05:07): I mean, you use that like as your core channel. We think that Bec, which is a new channel, right? He is the CMO of S e m, rush Sam Rush.

SEO 85
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Advanced Testing Panel with Top Experts [Video]

ConversionXL

I would just use a simple A/B, but then leveraging the segmentation, too, as I think you both talked about, look at them before, look at the new versus repeat marketing channel, different segments of customers and how they behave. This is when the attribution kicks in, right? Conversion rates change over time.

Video 48