Remove Campaign Remove Connecticut Remove Differentiation Remove Operations
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Transcript of Creating a Brand Name That Sticks

Duct Tape Marketing

And so [Fred Knerr 00:00:22:52], who was one of the founders, went out and he visited Fred Morrison in Connecticut near Yale, and he saw all the kids were calling this thing Frisbee. And in the world of differentiation, especially if we’re looking at small businesses, often we are selling something that somebody else is already selling.

Naming 45
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Episode 14: Be Your Own Boss, Restaurant Owners, and Friendliest Cities for Businesses | The Bcast

Up and Running

For some people that comes a lot earlier because they really get excited by the idea of starting something up, getting it up and running, but the minute you get into all that operational stuff to keep it afloat, that’s where you start to really get mired. Peter: Number three, New Haven Connecticut. This is solid.

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