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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. Our goal is the figure out how to tie your visit to our website due to a stimulus from a offline campaign.

Analytics 122
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How to Build & Execute a Facebook Marketing Strategy

ConversionXL

If you want to increase traffic, look at actions such as clicks, referral traffic, and conversions. For example, a search for “ Adobe ” brings up a stream of public posts and related searches. Facebook’s algorithm is geared towards showing users conversations from the groups they’re in. Take Salesforce.

Marketing 134