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Lean Business Planning with Tim Berry [VIDEO]

Up and Running

He lives in a small town in Idaho, so he can find out from Census.gov how many families live in his town. Of those, how many will buy, and without spending a lot of time on it, you see that here we have unit sales from a hypothetical email campaign. You don’t need a CPA. How many of those open will click on the link?

Lean 60
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How to minimize customer acquisition costs

Duct Tape Marketing

Determine Cost Per Acquisition (CPA): CPA = CPPC multiplied by CR. With rewards, you can create user-generated campaigns. Big-time social media users consume over five hours of user-generated content per day, and user-generated campaigns on social media are 20% more effective than regular ads. The campaign led to a 225.9%