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The 3 Essential SEO Tools for Any Marketing Consultant

Duct Tape Marketing

You can also create specific phone numbers that are associated with each ad campaign you run. When you’re only tracking online responses to ad campaigns, you’re only getting half the story. Perhaps you craft a campaign that’s so compelling, multiple readers flock to their phones to call your client.

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Out of the Crisis #11: Jeremy Howard on the power of masks, health policy, and data science in medicine

Startup Lessons Learned

The "drip drip drip" of data he was seeing from countries that were hit first told him what was coming, and he made it his mission to start a campaign for masks -- Masks4All. So my Twitter feed is fairly carefully curated. Which means that for me to get the policy changed here, I actually had to become an advocate and a campaigner.