What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)
crowdSPRING Blog
DECEMBER 13, 2018
Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. For example, if your branding is inconsistent or consistently poor in email and content marketing campaigns, people will notice. We cover this in detail in Chapter 3 (Brand Identity Research).
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