What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)
crowdSPRING Blog
DECEMBER 13, 2018
Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. ” Divine’s chocolate is farmed by the Kuapa Kokoo cooperative in Ghana. We cover this in detail in Chapter 3 (Brand Identity Research). 2) Articulate your brand positioning.
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