Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips
Occam's Razor
JULY 1, 2008
There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your head is sore from banging it to get funding for a new CMS. Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack.
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