Campaign IP Naming SEM 
mashable.com
MAY 28, 2010
Anyone who has sat stymied with their cursor blinking in a “username” field knows that coming up with a name is harder than you’d think. We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!) to get the scoop on finding a name that will work on the web. How Do I Start? Ask yourself: 2.
Steve Blank
DECEMBER 7, 2010
Deliverable for Jan 18 th : Find a name for your team. Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. use Google Analytics to measure the success of your campaign. Present and explain your marketing campaign. Any IP you need to license? 161-168 and 226-231.
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