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8 startups that leveraged products for social good, and where they’re headed in 2014

The Next Web

Launching – and funding – several crowd commerce campaigns. Similar to a Kickstarter model, these campaigns use products to fund projects. Charity:water’s latest campaign for 2014 is focused around donating to the people of Malawi, Africa. This brand’s focus in 2014?

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Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People

ConversionXL

Use repetition of key benefits or value proposition in your sales copy and ad campaigns many times. Effective advertising and political campaigns do that (“Geico can save you 15% or more …”). Many people have to repeat things several times before they get convinced. Three times is a common number. Image credit.

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