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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? The amount you pay for each click on a PPC ad.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

We’re a mobile development firm looking to increase new client sales. We’re considering doing SEO and PPC as well as cold calling to generate leads. I just launched a small online retail business last week, and feel a bit lost about marketing ideas and how to get the most out of social media channels.