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Lessons Learned: CPI > CPC

Startup Lessons Learned

Those who have tried to build apps that exist just as glorified landing pages or marketing channels have generally failed. Other than that, you know their IP address, maybe their browser version or what country they are in. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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The cardinal sin of community management

Startup Lessons Learned

Most normal customers – even among early adopters - do not pay attention to the trolls. They are largely invisible in the normal channels where customer service and community management pays attention. I agree that listening and communicating is a key to success, but customer development can only do so much.

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